Career
INTERNSHIP PROGRAMME - DIGITAL MARKETING
Position Level
Fresh/Entry Level
Requirements
Responsibilities
Week 1:
Orientation
Introduction to the company, team, and products / services
Overview of digital marketing strategies used by the company
(website, Google Ads, Facebook, Instagram, Tik Tok)
<What, Why, When, Where ,How>
Task : Researching current trends in digital marketing relevant to your industry
Week 2:
Website Familiarization
Learn about the website’s structure, content management system (CMS), and analytics
tools (e.g., Google Analytics)
Review current website content and identify areas for improvement
Plan / organise products' category in the website
Week 3:
Social Media Basics
Introduction to social media marketing
Study existing Facebook strategies and campaigns
How to create engaging content for social media platforms.H21 (graphics, captions)
Scheduling posts
Week 4:
Google Ads Training
Learn about Google Ads basics and tools
Analyze current campaigns and performance metrics
Assist in setting up a basic ad campaign
Prepare a report on findings
Week 5:
Content Creation
Create blog posts or articles related to laser router cutting and core advertising materials
Develop social media content calendars for social media and blog posts
Week 6:
Google Ads Campaigns
Review the performance of Google Ads campaign set up in Month 1
Monitor ad performance and suggest improvements
Assist in creating or optimizing Google Ads campaigns
Week 7:
Social Media Campaign
Launch a small social media campaign (eg. Promotion / Awareness / Engagement)
Engage with followers on Facebook, respond to comments, & share user-generated content
Analyse engagement metrics and report on finding
Week 8:
Email Marketing & Market Research
Introduction & explain the basic of email marketing
Conduct research on competitors and industry trends
Prepare a presentation on findings and potential strategies
Week 9:
Performance Analysis
How to use Google Analytics to track website traffic and analyse social media metrics
How to interpret data and make recommendations / adjustments to digital marketing
strategies
Prepare reports on Google Ads and social media performance
Develop a plan for future campaigns
Week 10:
SEO Basic
Introduction & explain the fundamentals of search engine optimisation
Perform a basic SEO audit of company website
Week 11:
Final Project & Presentation
To create a comprehensive digital marketing strategy for a new product or service
Prepare for a presentation to share findings and strategies with the team
Week 12:
Wrap-Up
Finalize all reports and documentation
Conduct performance review with intern
Discuss the internship experience and Gather feedback from the intern
Qualification
Diploma/Advanced/Higher/Graduate Diploma
Job Details
Job Specialization
Marketing/Business Development
Job Location
Selangor
Employment Type
Internship
Age Range of Candidate
20 - 25
Years of Experience
0
Monthly Salary
500 - 500